Q1 2024 Film & Television App Insights in the US: A Sensor Tower Report

In the first quarter of 2024, five leading Film & Television apps have demonstrated varying trends in the United States. Sensor Tower's data provides a comprehensive look at their performance on the unified iOS and Android platforms.

Max: Stream HBO, TV, & Movies showed a fluctuating revenue trend with a peak of nearly $11M in late February, while downloads saw a significant spike in mid-March, reaching over 1.2M. Weekly active users climbed steadily, peaking at nearly 9.8M in the third week of March.

Netflix experienced a slight decline in revenue, starting the quarter at $2.2M and ending at $2M. Downloads remained fairly consistent, with a marginal drop from 547K to 452K. The platform's weekly active users saw a gradual decrease from approximately 27.5M to 24.4M.

Paramount+ maintained a steady revenue stream, with a mid-quarter peak of $5.8M. Downloads saw an impressive jump to 1.4M in early February, but later normalized. Active users peaked early in the quarter at 2.9M, then saw a slight decrease, ending at 2.5M.

Peacock TV: Stream TV & Movies had varied revenue, starting at $6.2M and ending the quarter at $5.9M. Downloads surged to over 1.2M in the second week of January but later fell to 250K by the end of March. Weekly active users showed a similar pattern, with a peak of 5.9M and then a dip to 4M.

Amazon Prime Video saw its revenue begin at $1.9M and reach $2.2M by the close of the quarter. Downloads remained steady with a slight rise from 430K in the first week to 374K at the quarter's end. Active users showed a positive trend, starting at 5.1M and growing to nearly 4.8M.

For more insights and detailed app performance metrics, Sensor Tower's platform offers in-depth analysis and data.